Sales By Channel Report

Read-only: breaks down revenue, units, and AOV by sales channel (Online Store, POS, Draft Orders, etc.).

shopify-admin-sales-by-channel-report


Purpose

Analyzes orders by their source channel to produce a revenue, units sold, and AOV breakdown per channel. Helps multi-channel merchants understand where revenue is coming from — Online Store, POS, Draft Orders (B2B), mobile app, or third-party channels. Read-only — no mutations.


Prerequisites

  • Authenticated Shopify CLI session: shopify store auth --store --scopes read_orders
  • API scopes: read_orders

  • Parameters


    ParameterTypeRequiredDefaultDescription
    storestringyesStore domain (e.g., mystore.myshopify.com)
    days_backintegerno30Lookback window
    formatstringnohumanOutput format: human or json

    Safety


    > ℹ️ Read-only skill — no mutations are executed. Safe to run at any time.


    Workflow Steps


  • OPERATION: orders — query
  • Inputs: query: "created_at:>=''", first: 250, select channelInformation { channelDefinition { handle, displayName } }, totalPriceSet, lineItems { quantity }, pagination cursor

    Expected output: Orders with channel attribution; paginate until hasNextPage: false


  • Group by channel.displayName; calculate per-channel: order count, total revenue, total units, AOV

  • GraphQL Operations


    # orders:query — validated against api_version 2025-01
    query OrdersByChannel($query: String!, $after: String) {
      orders(first: 250, after: $after, query: $query) {
        edges {
          node {
            id
            name
            createdAt
            totalPriceSet {
              shopMoney {
                amount
                currencyCode
              }
            }
            channelInformation {
              channelDefinition {
                handle
                displayName
              }
            }
            lineItems(first: 50) {
              edges {
                node {
                  quantity
                }
              }
            }
          }
        }
        pageInfo {
          hasNextPage
          endCursor
        }
      }
    }
    

    Session Tracking


    Claude MUST emit the following output at each stage. This is mandatory.


    On start, emit:

    ╔══════════════════════════════════════════════╗
    ║  SKILL: Sales by Channel Report              ║
    ║  Store: <store domain>                       ║
    ║  Started: <YYYY-MM-DD HH:MM UTC>             ║
    ╚══════════════════════════════════════════════╝
    

    After each step, emit:

    [N/TOTAL] <QUERY|MUTATION>  <OperationName>
              → Params: <brief summary of key inputs>
              → Result: <count or outcome>
    

    On completion, emit:


    For format: human (default):

    ══════════════════════════════════════════════
    SALES BY CHANNEL  (<days_back> days)
      Total revenue:  $<amount>
      Total orders:   <n>
    
      Channel             Orders  Revenue    AOV      Units  Share
      ─────────────────────────────────────────────────────────────
      Online Store        <n>     $<n>       $<n>     <n>    <pct>%
      POS                 <n>     $<n>       $<n>     <n>    <pct>%
      Draft Orders        <n>     $<n>       $<n>     <n>    <pct>%
      Output: sales_by_channel_<date>.csv
    ══════════════════════════════════════════════
    

    For format: json, emit:

    {
      "skill": "sales-by-channel-report",
      "store": "<domain>",
      "period_days": 30,
      "total_revenue": 0,
      "total_orders": 0,
      "currency": "USD",
      "by_channel": [],
      "output_file": "sales_by_channel_<date>.csv"
    }
    

    Output Format

    CSV file sales_by_channel_.csv with columns:

    channel_handle, channel_name, order_count, total_revenue, aov, total_units, revenue_share_pct, currency


    Error Handling

    ErrorCauseRecovery
    THROTTLEDAPI rate limit exceededWait 2 seconds, retry up to 3 times
    Null channel infoOrders from deleted/unknown channelsGroup under "Unknown"
    No orders in windowQuiet periodExit with 0 revenue

    Best Practices

  • POS orders with unusually low AOV compared to Online Store may indicate staff discount abuse or checkout errors — worth cross-referencing.
  • Draft Orders channel represents B2B/wholesale orders — if growing, it may warrant a dedicated B2B reporting workflow.
  • Channel mix changes over time signal where marketing spend is working — combine with average-order-value-trends for a full picture.