Return Reason Analysis

Read-only: aggregates return reasons across orders to identify product quality or listing issues.

shopify-admin-return-reason-analysis


Purpose

Queries all return requests within a date window and aggregates them by return reason code, product, and SKU. Surfaces which products have the highest return rates and which reasons (wrong size, damaged, not as described, etc.) are most common. Read-only — no mutations.


Prerequisites

  • Authenticated Shopify CLI session: shopify store auth --store --scopes read_orders,read_returns
  • API scopes: read_orders, read_returns

  • Parameters


    ParameterTypeRequiredDefaultDescription
    storestringyesStore domain (e.g., mystore.myshopify.com)
    days_backintegerno30Lookback window for return requests
    min_returnsintegerno3Minimum returns per product to include in output
    formatstringnohumanOutput format: human or json

    Safety


    > ℹ️ Read-only skill — no mutations are executed. Safe to run at any time.


    Workflow Steps


  • OPERATION: returns — query
  • Inputs: query: "created_at:>=''", first: 250, pagination cursor

    Expected output: Return objects with returnLineItems { returnReason, refundableQuantity, fulfillmentLineItem { lineItem { product { title } variant { sku } } } }; paginate until hasNextPage: false


  • Aggregate by: return reason → product → SKU; calculate return count and % of total returns per bucket

  • OPERATION: orders — query (for return rate context)
  • Inputs: Same date window, first: 250; count total orders as denominator for return rate calculation


    GraphQL Operations


    # returns:query — validated against api_version 2025-01
    query ReturnsAnalysis($query: String!, $after: String) {
      returns(first: 250, after: $after, query: $query) {
        edges {
          node {
            id
            status
            createdAt
            order {
              id
              name
            }
            returnLineItems(first: 50) {
              edges {
                node {
                  id
                  quantity
                  returnReason
                  returnReasonNote
                  fulfillmentLineItem {
                    lineItem {
                      product {
                        id
                        title
                      }
                      variant {
                        id
                        sku
                        title
                      }
                    }
                  }
                }
              }
            }
          }
        }
        pageInfo {
          hasNextPage
          endCursor
        }
      }
    }
    

    # orders:query — validated against api_version 2025-01
    query OrderCountForPeriod($query: String!) {
      orders(first: 1, query: $query) {
        pageInfo {
          hasNextPage
        }
      }
      ordersCount: orders(first: 250, query: $query) {
        edges {
          node {
            id
          }
        }
        pageInfo {
          hasNextPage
          endCursor
        }
      }
    }
    

    Session Tracking


    Claude MUST emit the following output at each stage. This is mandatory.


    On start, emit:

    ╔══════════════════════════════════════════════╗
    ║  SKILL: Return Reason Analysis               ║
    ║  Store: <store domain>                       ║
    ║  Started: <YYYY-MM-DD HH:MM UTC>             ║
    ╚══════════════════════════════════════════════╝
    

    After each step, emit:

    [N/TOTAL] <QUERY|MUTATION>  <OperationName>
              → Params: <brief summary of key inputs>
              → Result: <count or outcome>
    

    On completion, emit:


    For format: human (default):

    ══════════════════════════════════════════════
    RETURN REASON ANALYSIS  (<days_back> days)
      Total returns:   <n>
      Total orders:    <n>
      Return rate:     <pct>%
    
      Top Reasons
      ─────────────────────────────────────────
      Wrong size/fit        <n>  (<pct>%)
      Not as described      <n>  (<pct>%)
      Damaged/defective     <n>  (<pct>%)
      Changed mind          <n>  (<pct>%)
      Other                 <n>  (<pct>%)
    
      Top Products by Return Volume
      ─────────────────────────────────────────
      <Product Title>   <n> returns  (<SKU>)
      Output: return_reasons_<date>.csv
    ══════════════════════════════════════════════
    

    For format: json, emit:

    {
      "skill": "return-reason-analysis",
      "store": "<domain>",
      "period_days": 30,
      "total_returns": 0,
      "total_orders": 0,
      "return_rate_pct": 0,
      "by_reason": [],
      "by_product": [],
      "output_file": "return_reasons_<date>.csv"
    }
    

    Output Format

    CSV file return_reasons_.csv with columns:

    return_id, order_name, product_title, sku, quantity, return_reason, reason_note, created_at


    Error Handling

    ErrorCauseRecovery
    THROTTLEDAPI rate limit exceededWait 2 seconds, retry up to 3 times
    No returns in windowNo return requests in periodExit with summary: 0 returns
    Missing product/variant on line itemDeleted productLog as "deleted product", include in reason counts

    Best Practices

  • Cross-reference high-return products with their listing descriptions and images — "not as described" returns often indicate a copy or photography issue.
  • Use min_returns: 10 for larger stores to focus on statistically significant patterns rather than one-off complaints.
  • Run monthly and compare period-over-period to track whether merchandising or product quality improvements are reducing specific return reasons.
  • Pair with exchange-vs-refund-ratio to understand whether high-return products are recovering revenue via exchanges.