Cross Sell Opportunity Finder

Read-only: identifies products with high single-purchase rates that could benefit from cross-sell pairing based on category and price affinity.

shopify-admin-cross-sell-opportunity-finder


Purpose

Finds products that are almost always purchased alone (single-item orders) and identifies potential cross-sell partners based on category affinity, price complementarity, and customer overlap. While frequently-bought-together finds existing patterns, this skill finds MISSING patterns — products that SHOULD be cross-sold but aren't. Read-only — no mutations.


Prerequisites

  • Authenticated Shopify CLI session: shopify store auth --store --scopes read_orders,read_products
  • API scopes: read_orders, read_products

  • Parameters


    ParameterTypeRequiredDefaultDescription
    storestringyesStore domain
    days_backintegerno180Order lookback window
    solo_thresholdfloatno70% of orders where product is bought alone to flag as "solo"
    min_ordersintegerno10Minimum orders for a product to be analyzed
    formatstringnohumanOutput format: human or json

    Safety


    > ℹ️ Read-only skill — no mutations are executed. Safe to run at any time.


    Workflow Steps


  • OPERATION: orders — query
  • Inputs: query: "created_at:>=''", first: 250, select lineItems { product { id, title, productType, vendor }, quantity, originalTotalSet }, pagination cursor

    Expected output: All orders with product data


  • For each product, calculate:
  • Total orders containing this product
  • Solo orders (product is the only item) vs. multi-item orders
  • Solo rate = solo_orders / total_orders × 100
  • Average order value when solo vs. when multi-item

  • Flag products with solo rate ≥ solo_threshold as "cross-sell candidates"

  • OPERATION: products — query (enrichment)
  • Inputs: Product IDs for solo items and potential partners

    Expected output: Product type, vendor, price, collections for affinity matching


  • For each solo product, suggest cross-sell partners:
  • Same vendor, different product type (complementary)
  • Same product type, different price tier (good-better-best)
  • Products bought by the same customer cohort in separate orders
  • Price complementarity: partner price should be 20-50% of main product price (impulse add-on range)

  • GraphQL Operations


    # orders:query — validated against api_version 2025-01
    query OrdersForCrossSell($query: String!, $after: String) {
      orders(first: 250, after: $after, query: $query) {
        edges {
          node {
            id
            customer { id }
            lineItems(first: 50) {
              edges {
                node {
                  product { id title productType vendor }
                  quantity
                  originalTotalSet { shopMoney { amount currencyCode } }
                }
              }
            }
          }
        }
        pageInfo { hasNextPage endCursor }
      }
    }
    

    # products:query — validated against api_version 2025-01
    query ProductEnrichment($ids: [ID!]!) {
      nodes(ids: $ids) {
        ... on Product {
          id
          title
          productType
          vendor
          priceRangeV2 {
            minVariantPrice { amount currencyCode }
          }
          totalInventory
          status
        }
      }
    }
    

    Session Tracking


    Claude MUST emit the following output at each stage. This is mandatory.


    On start, emit:

    ╔══════════════════════════════════════════════╗
    ║  SKILL: Cross-Sell Opportunity Finder        ║
    ║  Store: <store domain>                       ║
    ║  Started: <YYYY-MM-DD HH:MM UTC>             ║
    ╚══════════════════════════════════════════════╝
    

    After each step, emit:

    [N/TOTAL] <QUERY|MUTATION>  <OperationName>
              → Params: <brief summary of key inputs>
              → Result: <count or outcome>
    

    On completion, emit:


    For format: human (default):

    ══════════════════════════════════════════════
    CROSS-SELL OPPORTUNITY REPORT  (<days_back> days)
      Products analyzed:         <n>
      High solo-rate products:   <n>
      ─────────────────────────────
      TOP CROSS-SELL OPPORTUNITIES:
    
      "<product A>"  (solo rate: <pct>%, <n> orders)
        → Suggested partner: "<product B>" (same vendor, complementary type)
        → Price fit: $<main> + $<partner> = $<combined>
        → Potential AOV lift: +$<amount> per order
    
      Revenue opportunity: $<total> (if <pct>% of solo orders add partner)
    
      Output: cross_sell_opportunities_<date>.csv
    ══════════════════════════════════════════════
    

    Output Format

    CSV file cross_sell_opportunities_.csv with columns:

    product_id, product_title, total_orders, solo_orders, solo_rate, suggested_partner_id, suggested_partner_title, affinity_type, potential_aov_lift


    Error Handling

    ErrorCauseRecovery
    THROTTLEDAPI rate limit exceededWait 2 seconds, retry up to 3 times
    All multi-item ordersStore naturally has high cross-sellReport as healthy — no action needed
    Small catalogToo few products for meaningful pairsSuggest expanding catalog

    Best Practices

  • Products with 80%+ solo rate and high order volume are biggest AOV opportunities.
  • Implement suggested pairs as "Customers also bought" or cart drawer recommendations.
  • Cross-reference with frequently-bought-together to see what IS working vs. what's missing.
  • Use with discount-ab-analysis to test a "buy X, get Y at 15% off" promotion.